	EASTER 2010 \|

Easter has become a retailer’s bonanza. Junk mail advertising ‘Easter sales’ fills the letterbox, DIY stores want you to spend the Easter weekend doing jobs around the house... and then there’s the chocolate!

Chances are, for most Kiwis, Easter is also a time for listening to the radio, perhaps while driving to the hardware shop, working in the garden or relaxing at the bach.

CBA’s aim is to help listeners catch a glimpse that there’s much more to life... and the events of Easter are at the centre of it all. Our challenge is to present the Jesus-message in a way that’s fresh, positive and engaging.

Well-known Christian broadcasters Ian Grant, Petra Bagust, Rob Harley, John Cooney, Pat Brittenden, Tim Sisarich and John Peachey will engage New Zealand’s largest commercial radio audience* in the biggest questions of life...

What’s Easter all about anyway? Why does it matter these days? Who is Jesus?

This year, we’ll broadcast for 18-hours on Good Friday (an increase of 50% airtime)... plus our regular four hours on Easter Sunday evening... and all targeted specifically for the 86% of our audience* who do not regard religion or spirituality as a primary interest in their lives.

Please make Easter more than "just another long weekend" for thousands of Kiwis, by enabling us to make the most of this tremendous opportunity.

*(Estimated audience of more than 300,000 – Research International).

Help us communicate the Real Easter message
We need your help. Radio is an extremely cost-effective means of reaching a huge audience. However, we still have significant production expenses. These costs are still an excellent ‘bang for your buck’ investment, when we consider that 300,000 people will be listening. By supporting CBA, you’re helping us broadcast the Christian faith in fresh, meaningful ways to those who may otherwise not give the true meaning of Easter a single thought.

Please give generously to help cover CBA’s Easter production costs. We’re very grateful for your support. Thank you!

To donate via online banking, please use our account number 12 3110 0014706 00 and include your donor number '33257' in the reference details.

Or visit www.cba.org.nz to donate online by credit card.

Or phone 0900 80 222 to make a $20 gift charged to your phone account.

Every Easter, CBA sends appeal envelopes to churches to hand out to church members (on one of the three Sundays before Easter). On average we receive just one reply for every 500 envelopes distributed. The best way to improve that response rate is to have a person stand up in church and talk about CBA and our programmes. If you’d be willing to do so, please do! If you’d like a little help with your talk, we’ll send you extra information – email erin@cba.org.nz. Thanks!

Scholarships help to launch media careers
CBA is offering three scholarships (worth $2,500 each) to young Christians studying broadcasting or media at tertiary level. They are designed to help young Christians become established and successful in the media. Applications close on 1 April 2010. For more information, visit www.cba.org.nz

Every Easter we send a CD of our short radio ‘spots’ to 220 station managers, programme directors and announcers around NZ. Each track bears a ‘Godometer’ rating to indicate how much spiritual content it contains. We’re receiving waves of enthusiastic feedback from busy broadcasters in response to similar inspirational programmes produced by CBA for Waitangi, Valentine’s, St Patrick’s, ANZAC, Mothers’ and Fathers’ Day.

Thanks to NZ On Air for helping to fund CBA’s Easter, Real Life and Scrubcutter programming.>>


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CBA - communicating the essentials of the Christian faith to those who have never understood.

What’s Easter all about anyway? Why does it matter these days? Who is Jesus?

Please make Easter more than "just another long weekend" for thousands of Kiwis, by enabling us to make the most of this tremendous opportunity. *(Estimated audience of more than 300,000 – Research International).

Please make Easter more than "just another long weekend" for thousands of Kiwis, by enabling us to make the most of this tremendous opportunity.

*(Estimated audience of more than 300,000 – Research International).